
BuilderLync Aligns C-Suite, Sets June 1 Launch as the Operating System Behind the Capital City Roofing Licensing Platform

BuilderLync, the operating system behind Capital City Roofing and the Capital City Roofing Licensing Platform, has aligned its founder-led C-suite and confirmed a June 1, 2026 V1 launch with two-tier pricing and a 30-day white-glove onboarding program.
BuilderLync published a press release on the National Law Review on April 30, 2026 confirming its V1 launch date, executive team alignment, and pricing model. Capital City Roofing founder and CEO Brad Strawbridge is co-founder and Chief Strategy Officer of BuilderLync, and the platform is the operating system every Capital City Roofing licensee inherits on day one. This post explains what the launch means for the Capital City Roofing Licensing Platform and for the operators we work with.
What BuilderLync confirmed
The full press release is here: BuilderLync Aligns C-Suite, Sets June 1 Launch as New Operating System for Roofing Contractors. The headline confirmations:
- V1 public launch: June 1, 2026
- Headquarters: Alpharetta, Georgia
- Pricing: Two tiers, $497 base and $997 premium, no per-seat charges
- Onboarding: 30-day white-glove program with a real implementation team
- Trial: 14-day test drive on the real product
- First paying customer: confirmed ahead of the public launch
The founder-led executive team
The press release names the full C-suite, all in seat ahead of launch:
- Brad Strawbridge as Co-Founder, Visionary, and Chief Executive Officer.
- Edward Oueilhe as Integrator and Chief Operating Officer.
- Sean Richard as Co-Founder, Chief Product Officer, and Chief Information Security Officer.
- Blake Grissom as Co-Founder and Chief Sales Officer.
- James Kuntz as Co-Founder and Chief Growth Officer.
- Nick Xenos as Chief Technology Officer.
The team is running on EOS, the Entrepreneurial Operating System, with full role clarity in every chair. Each of the founder-operator chairs is filled by someone with deep operating roots in roofing or home services, not someone hired from a SaaS company that needed a vertical to chase. That difference shows up in every product decision.
Why this matters for Capital City Roofing licensees
Edward Oueilhe, the company's COO and Integrator, framed it directly in the release: "BuilderLync and the Capital City Licensing Platform are reinforcing assets. BuilderLync gives roofing contractors across the country the same operating system Capital City uses to scale."
That sentence is the structural relationship between the two products. The licensing platform and the technology platform are not separate offerings doing separate things. They are two surfaces of the same operating system. Capital City Roofing licensees inherit BuilderLync as the technology layer on day one, fully configured with the same pipeline stages, lead-routing automations, proposal templates, dispatch logic, insurance supplement workflows, and financial management Capital City Roofing runs on every day across Greater Atlanta and Greater Nashville.
For licensees, the June 1 launch is not a roadmap promise. It is the public confirmation that the platform underneath the licensing model has reached V1, has a confirmed first paying customer, has its leadership team in seat, and has a defined onboarding program. The risk of running on an unstable foundation is not the conversation anymore. The platform is here.
What BuilderLync does
BuilderLync is the all-in-one CRM and operating system purpose-built for roofing contractors. The platform unifies the operational surface area of a roofing business inside one environment:
- Lead management. Inbound lead intake, instant routing to the right operator, and auto-tracking of response time at the rep level.
- Proposals. Template-driven proposal generation integrated with measurement tools, with brand-consistent output across every operator.
- JobCam. Photo capture, organization, and per-job documentation that supports both customer reporting and insurance claims.
- Automations. Lead nurturing, follow-up sequences, and operator alerts that fire automatically based on pipeline events.
- Scheduling. Crew dispatching, calendar management, and customer appointment coordination.
- Communication. Email, SMS, and in-platform messaging unified across the customer lifecycle.
- Reporting. Real-time visibility for the operator and, in multi-operator deployments, for the franchisor or licensor.
Brad summarized the development philosophy in the release: "We built BuilderLync from inside a working multi-division roofing company. Every feature, workflow, and automation has been pressure-tested against retail, insurance, commercial, and multifamily reality."
The product is built by people who have to live with what they ship
Sean Richard, Co-Founder, Chief Product Officer, and Chief Information Security Officer, articulated the product philosophy in the release: "BuilderLync is being built by people who have to live with what they ship. That dual seat means every release cycle is stress-tested against real revenue, real crews, real customers, and real compliance requirements."
That is not standard SaaS practice. Most CRM platforms get built by software companies whose founders never had to wait for an adjuster on a hot driveway in July. BuilderLync is built by founders who do the work or who employ the people who do, and that difference shows up in adoption, in feature priorities, and in the absence of features that look good in a demo but fail in the field.
Customer experience: pricing transparency and a real test drive
Blake Grissom, Co-Founder and Chief Sales Officer, set the customer-experience commitment in the release: "We intend to be known for high-quality customer service in this category. The pricing is clean, the test drive is real, and the white-glove program ensures customers achieve value on day one."
The two-tier pricing structure ($497 base, $997 premium, no per-seat charges) is deliberate. Per-seat pricing penalizes operators for adding the team they need to grow. BuilderLync's pricing scales with what the operator is doing on the platform, not with how many people the operator hires. That is a structural commitment to the operator's growth path.
The 14-day test drive opens to the public on June 1, 2026. The product on day one of the trial is the product on day fourteen, with no hobbled-demo gimmicks. The 30-day white-glove onboarding is a real implementation team working with the customer to migrate data, configure workflows, train operators, and verify that the platform is producing measurable value in the first month.
How this connects to Capital City Roofing's customers
If you are a residential, commercial, or multifamily customer in Greater Atlanta or Greater Nashville, BuilderLync's June 1 launch is the technology layer underneath the experience you already see when you work with Capital City Roofing. Faster proposals. Cleaner communication. Real-time visibility on your project. Photographs and documentation that arrive when they are supposed to arrive. None of that happens by accident. It runs on a CRM and operating system that was built by the same team that runs the company.
For Capital City Roofing licensees and licensee prospects, June 1 is the confirmation that the platform is ready to scale alongside the licensing model. The operating system underneath the brand is no longer a roadmap. It is the product.
Read both pieces together
For the founder-side story behind the launch, see Brad's companion essay on bradstrawbridge.com. For the longer-form context on why purpose-built beats general-purpose in vertical software, see Why the Capital City Roofing Licensing Platform Runs on BuilderLync and the related operator-side essay The CRM Question Every Franchisor Gets Wrong.
Where to go from here
If you are a roofing contractor and you want the technology layer alone, BuilderLync's V1 trial opens to the public on June 1, 2026 at builderlync.com.
If you are a roofing operator evaluating the full bundle (the brand, the operating system, the back-office support, and the training), the Capital City Roofing Licensing Platform is one path worth evaluating. The conversation starts at licensing@capitalcityroofing.net.
For homeowners and property managers in Greater Atlanta and Nashville: if you are looking for residential, multifamily, or commercial roofing services, schedule your free 27-Point Inspection or contact our team directly.
Excellence in Roofing, Powered by Innovation and Integrity.
Learn more: Capital City Roofing Licensing Platform | BuilderLync | Why Capital City Roofing | Brad Strawbridge | About Capital City Roofing

Brad Strawbridge
Founder & CEO • GAF Master Elite® • CertainTeed ShingleMaster™ • NRCA Residential & Workforce Development Committees
Brad Strawbridge is the Founder and CEO of Capital City Roofing, bringing over a decade of hands-on expertise to the industry. A member of the National Roofing Contractors Association (NRCA), Brad has been appointed to the NRCA Residential Roofing Committee and the NRCA Workforce Development Committee, helping set national standards for installation quality and the future of the roofing labor force. Under his leadership, Capital City Roofing has achieved elite certifications held by fewer than 1% of contractors nationwide.

